As I boarded the NJ Transit train back to New York Penn Station from a job interview, I felt both defeated and agitated.

My mind raced and my gut raced even faster as I sunk into my seat for the long ride back. I instinctively knew the job I had just interviewed for was not what I was looking for, and neither were any of the recent jobs that recruiters passed my way.

And to make it worse, I had NO idea why this was happening, raining both annoyance and self-doubt down all over me.

I just didn’t get it. After all, I knew that I had the ‘goods’, the hard skills and the know-how to make the transition into campus recruiting (with relevant experience in HR administration and both experienced and executive recruiting under my belt)…but for some reason, recruiters did not see it that way.

“You just don’t have enough experience”, they’d say, or I’d “have to start at the bottom”.  My ego bruised and confused, I decided in that instant that they were ‘all nuts!’, ‘insane!’. Needless to say, this didn’t help me feel any better.

As the train rumbled on from station to station, I instinctively took out my job search folder and my resume, to try to ‘download’ and make sense of what was happening, and ego aside, to OWN UP to it.

I zoomed my mind out and focused on just the hard, cold facts:

#1) I was the only person who saw myself as qualified, while recruiters did not.
#2) Surely, all recruiters couldn’t be insane and severely unqualified.
#3) Logical deduction: There must be some disconnect in the way I was positioning myself, on my resume, my LinkedIn profile, etc.

And it was in that moment, that I had the ‘duh!’ moment to end all ‘duh!’ moments:  I had been erroneously marketing myself to recruiters and potential employers from a very narrow mindset; from the perspective of what I thought they wanted to see/hear, vs. what they were actually asking for.

In that instant, I knew exactly what I needed to do. I excitedly rustled through my bag for a pen and a notebook, and with an extreme sense of excitement and urgency, begun to scribble furiously.

Fast-forward:  It wasn’t even 48 hours later, after I had revised my resume and LinkedIn profile, that no less than 3 recruiters representing highly coveted campus recruiter roles were emailing and calling me.

So, Just how did I do it? In a nutshell, it down came to 1) knowing what my target recruiters/employers really wanted, 2) identifying my key selling points that I’d been ignoring and 3) spinning my personal brand and skills in a way that cranked up the volume on my most desirable qualifications, grabbing the attention of my ideal employers.

And I’m revealing EXACTLY HOW I did this, live on Periscope* on Wednesday, November 4th, 2015 at 8PM EST.

*How to watch: You can watch me (@rockincareer) live on Periscope TV via your smartphone. Just download the free app from the Applestore (iphone) or via GooglePlay (Android). If you follow me on Twitter, you’ll receive an automatic notification as soon as I start the broadcast.

Keep Rockin’,
Vicki